Advocate Marketing Resources
In this blog post, Mark Organ writes about what it takes to become a better content marketer. According to Organ, marketers spend as much as 87 percent of their time grinding away at content strategy and creation. They take a keyword they think is important, write a blog post about it, then share it on social. Lather, rinse, repeat.
However, this conveyor belt method of content creation often churns out pieces that lack one thing buyers crave: authenticity.
In this post, Sonia Chavez, Advocate Marketing Manager at Cisco, will walk you through how the Cisco advocacy program works, their results, and tips for building your own successful customer engagement and advocacy strategy.
In the software space, the quality of your reviews can make or break your sales and give you a competitive advantage even in the most crowded spaces. Marketo’s goal was to tackle this head on and drive their position on 3rd party review sites.
To quarterback this initiative, Katie Pope and the customer marketing team at Marketo developed an integrated product review campaign through their advocate community, PurpleSelect. This advocate-driven integrated campaign ended up resulting 538 net-new reviews across all their review sites, and won them the ‘Best Product Review Campaign’ BAMMIE award!
In this video, learn how Katie, who now leads customer marketing at Iterable, was able to mobilize their advocates at scale to help drive target business goals.